Tesco the UK’s largest supermarket has announced today that it will adopt a hybrid labelling system combining its existing Guideline Daily Amounts (GDA) with the traffic light colour coding system – a move it said followed new consumer research.
Tesco chief executive Philip Clarke said: “Tesco has led the way in giving shoppers clear information about the food they eat and was the first retailer to put nutritional information on the front of our packs in 2005 when we rolled out our Guideline Daily Amount labels.
“We always listen to our customers and they have told us that by combining our popular GDA labels with traffic light colour coding we can make it even easier for them to make informed and healthy choices about the food they buy.
Sainsbury’s chief executive Justin King said: “We welcome Tesco’s recognition of the overwhelming benefits to consumers of adding traffic light labelling. Over the years, other forms of colour coding have been used, but these have proved to be misleading for customers. The approach of those who do not use traffic light labelling has long been a barrier to achieving a consistent approach.
“We hope this announcement will encourage other retailers and manufacturers to join us in working together to help achieve a consistent labelling for customers, to help them make healthier choices, wherever they shop.”